Joe Herron is a South African born beverage entrepreneur who has founded 3 beverage companies; Nutrisoda – sold to PepsiAmericas in 2006, Crispin Cider – sold to MillerCoors in 2012 & now Copper & Kings. All 3 companies have their roots in Louisville, Kentucky and he feels fortunate to finally be able to establish their first company actually based in Louisville.
His family has lived in South Africa, the United Kingdom, Sweden, Minneapolis & now call Louisville home where they reside in the Highlands neighborhood.
The Joe soundtrack features My Morning Jacket, Wilco, Houndmouth, Nick Cave, the Modern Jazz Quartet, Herbie Hancock, the Clash, the Jayhawks, Marvin Gaye, Bob Marley, Wilson Pickett, The Cherry Faced Lurchers, and Bright Blue. And the Spotify Discover playlist. And the Spotify Copper & Kings Playlist of the day. Not to mention Binge TV watching is a hobby – Game Of Thrones, Westworld, The Man In the High Tower, The Night Of, Stranger Things, The Wire, Mad Men, Deadwood, have had them up all night. Forest Gump makes us cry. Every time. Monty Python makes us laugh. Every time. The Coen brothers make us laugh & cry. Every time.
Joe is married to his partner Lesley and they have 2 children – Matthew & Georgia-May, a “Terrierist” – Milo, & Springer Spaniel – Parker. Both of whom believe that they are actually human, and the kids think that the dogs are better treated than they are.