Deborah Wilson is senior vice president of TrustBIX Inc., which operates Business InfoXchange (BIX) in Canada and Viewtrak Technologies in Canada, the U.S., Mexico, and China. BIX is currently expanding into other countries and beyond beef to other species and commodities. Her role includes business development, data management system development, blockchain use, traceability in supply chains, collaborative partnerships, pilot projects, and marketing and communications.
She sits on the national council for the Canadian Roundtable for Sustainable Beef (CRSB), was an adviser to the verification committee and serves on the marketing and communications committee. She currently sits on the CRSB business strategy committee as well as the project management team for the Canadian Beef Sustainability Pilot project. This allows her to pursue her passion for sustainability and support cattle producers, creating a future for the next generation.
Deborah has served on both the national and provincial boards of the Canadian Agri-Marketing Association, receiving its Honor Roll award in 2013, and she also received the President’s Award for Glacier Farm Media in 2012. As a lifelong cattle producer, she and her husband have used technology and data for production improvement and increased profitability since the late 1980s.
She has served on national cattle boards in the seed-stock industry in Canada and spent 11 years as a 4-H beef leader when her children were growing up.